Google, the ever-evolving search giant, had a bustling year of algorithm updates in 2023. Let’s navigate through the significant changes that shaped the digital landscape:
- November 2023 Reviews and Core Update: Google subtly revamped its reviews system, emphasizing ongoing enhancements. Simultaneously, a core update rolled out, affecting a different core system than the October update.
- October 2023 Core and Spam Update: In October, Google introduced a core update with no specific guidance. The rollout coincided with a spam update, focusing on broader language coverage and spam types.
- September 2023 Helpful Content System Update: Google’s commitment to improved classifiers brought forth this update, impacting search documentation. While niche-focused, it added nuances to the SEO industry.
- August 2023 Core Update: Google’s August update, although substantial, felt relatively subdued compared to its predecessors.
- May 2023 Topic Authority System: Google unveiled its topic authority system, aiming to enhance content relevance in Search and News. This marked the first public discussion of a system in use for several years.
- April 2023 Reviews Update: Google expanded its “product reviews system” to cover various review types beyond products. The rollout showcased increased volatility compared to prior updates.
- March 2023 Core Update: Another core update in March added to the search volatility, maintaining Google’s tradition of periodic algorithm shifts.
- February 2023 Product Reviews Update: This update expanded language support for product reviews, concluding Google’s series of product reviews updates.
As we unravel the intricacies of these updates, one question lingers:
How frequently does Google fine-tune its search algorithms?
The answer lies in the dynamic nature of over 5,000 changes made to Search in 2021 alone, showcasing an average of 13 changes per day.
Join us in decoding the patterns of Google’s ever-evolving algorithms.